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It starts with the site itself.
Your site is the one sales tool that works while you sleep. If it loads slowly, reads badly on a phone, or buries the thing people came for, nothing spent upstream of it matters.
Websites that do a job.
We design and build for small businesses that need a site to get found, explain the offer, and turn a visit into an enquiry. Hand-coded, no page builder, no template licence to renew.
From $1,000 for a complete site: design, build, copy support and launch. Quoted properly once we know the scope.
What goes into every site
The same foundations under every build, whatever it costs and whatever it sells. The design changes from client to client; these do not.
Designed for the business
Layout, type and colour made for what you sell, not adapted from a theme someone else is also using.
Phone first
Most visitors arrive on a phone, so that is the version designed first and tested hardest.
Hand-coded and fast
Semantic HTML, modern CSS and only the JavaScript a feature needs. Responsive images and no layout shift.
Search foundations
Titles, descriptions, structured data and local signals set up at launch rather than bolted on later.
Ready for AI search
Clear answers and schema that describe the business as one entity, so assistants can find it and quote it.
An enquiry form that works
Wired to your inbox, with a fallback to email so an enquiry is never silently lost.
Measurement
Privacy-respecting analytics that show which pages earn enquiries, not only which ones get visits.
Launch and handover
Live on fast hosting with HTTPS and sensible DNS, or handed over documented if you would rather run it.
How the work stacks up
A website is built in four stages, and they only work in order: design the page around the job it has to do, build it so it loads fast, make it findable by search engines and AI assistants, then keep it maintained so it does not decay.
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Then people have to find it.
That now means two audiences: search engines, and the AI assistants people increasingly ask instead. Both reward the same things — clean structure, honest answers, real page speed.
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Then it has to convert.
Traffic that does not enquire is a cost. We look at where people stall, change one thing at a time, and keep what measurably works rather than what looked better in a mockup.
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Then it has to stay alive.
A site left untouched for two years starts costing you enquiries quietly. Fresh photography, current copy and a working contact form are most of the maintenance most businesses need.
Explore our services
Four groups of work: design, build, grow and care. A small business site starts from $1,000 and can be booked together with the photography as one job.
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Design
Deciding what the page has to do before deciding what it looks like.
UX & UI Design
Structure first: what a visitor needs, in what order, and what they should do next. Then the interface that carries it.
Design Systems
Type scale, colour, spacing and components defined once as tokens, so the tenth page still looks like the first.
Brand & Art Direction
Wordmark, palette and photographic direction — how the business should look before anyone writes a line of code.
Content & Copy Structure
What each page says and in what order. Most sites do not need more words; they need the right ones nearer the top.
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Build
Hand-coded, so the page only ships what it uses.
Web Development
Semantic HTML, modern CSS, and only the JavaScript a feature genuinely needs. No page builder, no theme to keep paying for.
Performance Engineering
Responsive images, lazy media, no layout shift. Core Web Vitals are a ranking factor and a bounce-rate factor at once.
Accessibility
Keyboard operation, real contrast ratios, reduced-motion support. It widens your audience and it is the law for a lot of clients.
CMS & Editing
Where you need to change copy or swap images yourself, wired so that editing is safe and cannot break the layout.
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Grow
Getting found by search engines and by the AI assistants people now ask instead.
Search Engine Optimisation
Technical foundations, structured data, local signals and page speed — the parts of SEO that are actually within your control.
Generative Engine Optimisation
Being quotable by AI search. Clear, self-contained answers, schema that describes the business as one entity, and crawlers allowed rather than blocked by default.
CRO & Experimentation
Find where people stall, change one thing, measure it. Layout, copy, pricing presentation and calls to action.
Analytics & Reporting
Privacy-respecting measurement set up so you can see which pages earn enquiries, not just which ones get visits.
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Care
The part most small-business sites are missing.
Maintenance & Updates
Copy changes, new sections, broken-link and form checks. Small, regular, and cheaper than a rebuild in three years.
Hosting & Domains
Set up on fast static hosting with HTTPS and sensible DNS, or handed over documented if you would rather run it.
Content Refresh
New services, new pricing, new team. The pages that earn enquiries are the ones that still describe the business you run now.
Photography Refresh
New frames shot for the site as the business changes — the thing a studio that also shoots can do that an agency has to subcontract.
The photographs and the site are the same brief.
Most sites are built around whatever images exist, then patched when they do not fit. We shoot for the layout and lay out for the shots — one scope, one timeline, one invoice. If you only need the build, that is fine too.
Photography, from $100Film, from $800
Common questions
How much does a website cost?
A complete small business site starts at $1,000: design, build, copy support and launch. It is quoted properly once the scope is clear. The number of pages, an online shop, and how much content has to be written are what move it.
Do you use WordPress, Wix or Squarespace?
No. Sites are hand-coded, so the page only ships what it uses and there is no theme or builder licence to keep paying for. That is most of why they load fast.
Can I update the site myself?
Yes, where you need to. Editing is set up so you can change copy or swap images without being able to break the layout. Or leave it with us as part of ongoing care.
Can you do the photos and video for the site too?
Yes. The same studio shoots photography and film, so the pictures are made for the spaces they sit in, on one timeline and one invoice. If you already have photos, that is fine too.
Will people be able to find it?
Every site launches with the search foundations in place: technical SEO, structured data, local signals and real page speed. Ongoing search and AI search work is available after launch.
Tell us what the site has to do.
A couple of sentences is enough to start. We reply to every enquiry, usually the same day.
- Based
- Sydney, NSW
- Works with
- Small business & sole traders
- Build
- Hand-coded, no page builder
- Also
- Photography & film